Besides making peer-to-peer cash transfers more seamless and cashless transactions simpler, these apps let users track their transactions and even present data that can help them better manage their money.
There is also the POSB Smart Buddy programme, launched in 2017, which lets primary school children make cashless payments via a smart watch and allows parents to monitor and track their children’s expenditures (and even location!) with an accompanying app.
Now, there’s Bridge, a mobile payments and financial management platform for teenagers, created by five teenagers who are participants in the first cohort of The Start Pre-Accelerator powered by StartupX.
The Bridge team is made up of co-founders Rafael Soh (15), Robert Xiu (15), Chai Jiacheng (16), and software engineers Ng Mun Hin (15), Heng Teng Yi (15).
We spoke to them on their venture so far and their plans for Bridge.
Bridging The Benefits Of Going Cashless To Teens
Before Bridge, their parents would give them pocket money in person before they go to school every day or every week, Rafael explained.
He said that it is “extremely inconvenient” to ask for additional or emergency money because parents may forget to dispense allowance sometimes.
“I personally do not know of any friends [who] bother managing their finances… because of the inconvenience involved with financial management,” he added.
Rafael shared that spending cash is untraceable and carrying cash is not secure which makes effective management difficult and cumbersome, putting off many teenagers.
“We also felt that mobile payments were a cool functionality of mobile phones, but were disheartened that they were only targeted at adults, so us teenagers who lack a credit card are unable to use those services,” Rafael said.
“Therefore, to solve this problem, we wanted to create a platform to digitize our pocket money – by creating an e-wallet for teenagers.”
The team began work on Bridge early this year in January, when they noticed how many of their peers, as well as themselves, tend to bust their budget.
“We also realised that though cashless systems were much more transparent, efficient and secure, we could not access them,” Rafael shared.
“After a few rounds of validation with hundreds of parents and teenagers, we began on our product development. “
They are still in the middle of constructing their product and hope to finish by late-April, as Rafael added that a lot of time and effort is spent in ensuring that their system is fraud-proof.
Bridge incorporates the “cool aspect of mobile payments”, and the transparency and security of cashless systems would enable them to manage their finances better.
Rafael explained that upon registration, teenagers will get an e-wallet linked to their parent’s bank account, through which they will be able to spend, budget, and save their allowances.
On the parents’ end, they will be able to transfer allowances and supervise their child’s finances, so they can better lead their children to financial literacy.
Experiencing Real-Life Startup Challenges
“Security is a huge concern considering the fact that many parents are worried that our system is unable to ensure the safety of their children’s finances,” Rafael said.
He explained that as a financial service, cyberattacks and fraud are “huge concerns”, especially for parents who want to ensure that Bridge is safe and secure for their children to use.
Rafael assured that Bridge follows all the security practices required for any kind of financial application.
“All of our user’s data is encrypted with bank-level security (AES256),” he said.
“Our custom-designed payment processor is hosted in Amazon Web Services, and we’ve built many failsafes into the payment processing system to ensure that if parts of the cloud infrastructure provider goes down and parts of the payment fail, the entire payment will be rolled back to ensure that the user that made the payment doesn’t lose any money.”
Part of the registration procedure requires the users to go through the typical Know Your Customer (KYC) processes.
Besides security, reaching out to merchants to onboard them onto Bridge is also a challenge.
Rafael’s role as the business development lead mostly involves customer acquisition and merchant relations, like reaching out to students, parents, schools, merchants, and payment firms.
“In addition to customers and partner relations, I also take care of the legal aspects of our business [like], licensing.”
Rafael also manages their social media sites, fostering a community of teenagers who are keen to become financially literate.
Teens Have A Taste Of The Startup World
“Ever since I was young, I had always dreamt of starting a startup of my own,” Rafael recounted.
“I often told my parents that I would start one when I was in university, and never had plans to start one at 15 years old.”
He shared that his journey has been “difficult but rewarding” and also frightening, given his young age.
“Before starting Bridge, I had also spent an entire year going for numerous hackathons with my teammates; the adrenaline of rushing to complete a project in two to three days felt exciting to me,” he shared.
Rafael’s teammates, Robert, takes the lead on product management and development, while Jiacheng is in charge of UI/UX design.
Robert shared, “I started learning programming when I was 10. In 2013, Minecraft was a really popular game then, and I was pretty hooked on the game.”
“I ran a couple of Minecraft servers and picked up Java to create so-called ‘plugins’ for the server, which are basically extensions that change the game experience on the servers.”
While Robert doesn’t play Minecraft as much as before, he kept learning programming because he found it interesting.
As for Mun Hin and Teng Yi, they both learned programming from the Computer Elective Programme in their school when they were just 13.
“As young students, we lack experience in the startup ecosystem.”
“[So], being in a programme like The Start has been really beneficial for us as it has given us the opportunity to meet so many mentors who have taught us a lot,” Rafael reflected.
They added that they’ve learnt many skills that are essential for launching their business.
This Bridge Isn’t Falling Down
Rafael said that they are looking to launch a close beta in their school, Raffles Institution (RI), with a group of 20 pairs of parents and students on 22 April.
“The beta will last for a month, and we plan to expand to the entire school population and merchants outside of the school ecosystem in July,” he explained.
“During the June holidays, we plan to reach out to other schools in the Bishan neighbourhood and beta launch a month later.”
Following that, the team hopes to partner with the Ministry of Education (MOE) to roll out the system to the rest of Singapore.
By the end of the programme, they aim to launch their MVP in school and reach out to 50 merchants in the F&B and retail industries.
When asked on their plans for Bridge after finishing secondary school, Rafael said that they “have no plans to stop”.
“We hope to continue expanding to the rest of the secondary schools in the next few years, and possibly even the upper primary school population,” he added.
They hope Bridge will become the choice personal finance brand for teenagers.
“We want to build our company around the mission of equipping teenagers with the tools to make better financial decisions, be it through granting them access to cashless systems or even bring a platform for brands to list their best deals for teenagers to make the most out of their allowance.”
The team believes that Bridge will benefit and impact the lives of their peers and users and aim to achieve that mission.
Besides getting support from StartupX through The Start Pre-Accelerator programme, the Bridge team is also looking for investors and partners to join them on their journey to reach their goals.
Featured Image Credit: Bridge