[Update, 3 June 2019]
After some wait, Oppo today announced that its Reno 10x Zoom will arrive in Singapore this month.
Sales for the flagship phone will also begin on 15 June at Oppo’s stores and all major telco stores.
The Reno 10x Zoom, which packs a 256GB storage capacity with an additional 256GB expandable storage, will retail for S$1,199.
On top of having a ’10x Hybrid Optical Zoom’ capability, its camera now gets a bigger boost with the addition of 60x digital zoom in a latest upgrade. It also comes protected by OPPO’s brand new International Warranty Service.
Customers who pre-order the Oppo Reno 10x Zoom will be in for some spoils when they collect their new phones at a pop-up event over 15 to 16 June and 22 to 23 June at the Suntec City Concept Store.
They’ll receive a gift pack worth over S$500, which includes a set of limited edition X-Men: Dark Phoenix Movie Merchandise, a pair of Sennheiser HD 4.50BTNC Wireless Headphones and a Canon Mini Photo Printer (while stocks last).
[Update, 25 April 2019]
Oppo has launched its latest Reno series in Singapore today (25 April 2019).
The standard range Reno will be available in stores and online from 27 April, priced at S$849 with 8GB internal storage and 265GB expandable memory.
However, the Reno 10x Zoom phones, which go for S$1,199 with 8GB + 256GB, will only come to us in June 2019.
Unlike in China, we will only be getting the Ocean Green and Jet Black colours for both ranges of the Reno phones in Singapore.
Along with the launch here, Oppo also partners a group of local creators to “inspire a new generation of creative trendsetters”.
Their ‘Oppo Makers’ include dance choreographer Gin Lam, Team Flash esports player Nash Nizam, visual artist Tiffany Lovage, and photographer Jovin Yong, who will be creating work on the Reno phones.
They will also host a series of monthly workshops from May to August 2019, across the topics of dance video creation, esports mobile gaming, illustration, and night photography.
Oppo is somewhat of an underdog in the smartphone arena—a brand with products that are easier on the wallet while having good capabilities, but also one that can go unnoticed by users who are fixed on the hottest trends and top-in-market.
With the launch of their new series, Oppo wants to change that.
The Chinese firm’s Deputy CEO, Brian Shen, introduced their latest Reno series of phones in Shanghai on Wednesday, 10 April 2019.
First of all, it’s pronounced “ree-no“, not “reh-no” as in “renovation”, and right off the bat, it wants to be a phone that fuels a creative generation.
It comes in two ranges, the Reno, as well as the higher range Reno 10x Zoom.
Here’s what we know from our first experience with the series.
More Screen, More Style
Going as close as possible to bezel-less is the aim nowadays, and Reno aces this. The phone keeps it slick with super thin bezels, achieving a 93.1% screen ratio.
It also doesn’t contain a notch, which takes away any obstruction from fully enjoying its 6.4-inch and 6.6-inch OLED displays.
Shen says Reno’s front camera, which slides up with a “side rotation elevation”, is designed to make an elegant motion, rather than having the snappiest speed at the expense of class.
That said, it still only needs 0.8 seconds to appear when activated.
Its fingerprint sensor, likewise, is hidden in-screen, and now uses a new algorithm and lighting system to increase unlocking speed by 28.5%.
All this goes along to match the phone’s sleek body made of 6th generation Corning Gorilla Glass, coming in four 3D gradient colours: Jet Black, Ocean Green, Sunset Purple, and already a hit so far, Sunset Rose.
Upping The Opticals
In the camera department, the standard Reno is fitted with a 48 megapixel and 5 megapixel lens, but the Reno 10x Zoom really shines with its 3 rear camera set-up.
This comprises a 48 megapixel lens with dual OIS optical anti-shake, an 8 megapixel 120º wide-angle lens, and a 13 megapixel telephoto lens.
Both ranges of the Reno series come with a 16 megapixel front camera equipped with soft light, backlight, and an AI beauty feature for taking great selfies.
Reno’s photographs are made more vivid with Dazzle Color Mode, an intelligent colour reconstruction solution that maps colours on pixel-level, while Oppo’s Artistic Portrait mode gives you professional looking bokeh.
Good photographs are important to most people, and a common struggle is maintaining high quality in low light or when zoomed in, Shen said.
Reno 10x Zoom combats this with its Sony’s 48MP IMX586 sensors, and upgraded Ultra Night Mode 2.0, to give you clear low-light images through multi-frame noise reduction and HDR technology.
Its AI engine also helps to reduce the processing time required for night scene photos to just 2 or 3 seconds.
Ultra Night Mode 2.0 also prioritises “face protection”, so that people’s faces are distinguished and lit clearly from the background when taking portraits at night.
Arguably the largest highlight, the Reno 10x Zoom is the first of its kind to offer 10x Hybrid Optical Zoom.
This feature employs a periscope structure of lenses laid horizontally within the phone, that is able to adjust a long zoom without relying on digitally enlarging images.
For a photographer, this means being able to shoot anything between a 16mm to 160mm focal length on the Reno 10x Zoom.
You can adjust this when you use the ‘Expert Mode’, which also lets you control the aperture, exposure and white balance like you would with a DSLR.
And if you create videos, the phone has the ability to shoot in 4K up to 60 fps too.
A Longer, Smoother Gaming Experience
Oppo also made the Reno series to be even better for mobile gaming.
With Qualcomm Snapdragon 710 in the Reno, and Snapdragon 855 in the Reno 10x Zoom, the phones are intended to take on the most demanding of games.
To take that on, the phones are cooled in three ways, using graphite sheets, Copper Pipe Cooling tech, and thermal conductive grease paste to control temperature.
Its HyperBoost 2.0 smoothens the gaming experience, consisting of ‘Frame Boost’ that detects the system’s underlying graphics cache state in real time and allocates resources to match a game’s requirements, and ‘Touch Boost’ that provides 21.6% faster touch response time.
While you play or watch movies, Reno’s audio experience is bolstered by the Dolby Atmos sound system on stereo speakers.
A Sleek New OS, A New Assistant, And Other Things To Know
Reno launches together with Oppo’s latest operating system.
The ColorOS 6 does away with unwanted borders and looks a lot more minimal, slightly reminiscent of Apple’s interface in some aspects.
The series also introduces ‘Breeno’ for the first time, a personal assistant much like Siri or Google, that can remind you about events you’re attending or flights you’ve booked, and more.
The Reno comes with a 3765mAh battery while the Reno 10x Zoom has a 4065mAh battery, both utilising Oppo’s VOOC 3.0 flash charging technology that’s supposed to make charging quicker by 23.8%.
Storage, Pricing And Availability
You can get the standard Reno with 6GB + 128GB/265GB, or 8GB + 256GB storage combinations.
For Reno 10x Zoom, only the latter option is available.
At the Shanghai launch, prices for the phones in China were announced, starting at 2,999 yuan for standard Reno range, which is approximately S$603 converted.
But to find out the official pricing here, buyers will have to wait till Reno’s launch in Singapore, to be announced again at a later date.
Featured Image Credit: Oppo